What is Corporate Event Management?
October 30, 2020
What is Corporate Event Management
Event management is not limited to any specific field anymore. An event involves a gathering of people. A gathering of people for business reasons is a corporate event. A corporate event sees participation from employees, business partners, clients and/or prospective clients.
Defining Corporate Event Management
The management of corporate events includes planning and organizing different types of events for corporate stakeholders, and engaging the attendees during the event. These events can be for a variety of reasons. Some of these include – conferences, team dinners, orientation for new joiners, farewell parties, trade shows, exhibitions, awards and incentive programs etc.
Essentials of Corporate Event Management
In order to organize a corporate event, the event organizers need to ensure a few factors. These corporate event-specific factors will help to plan your events better. For seamless corporate event management, follow these essentials:
1. Define your Audience
Since corporate events can be of various types, the audience depends on the type of event being hosted. It is important to know your audience as it’ll help you to work on the outcome you are aiming to fulfill from your event.
2. Goal Setting
Defining your audience and setting a goal is co-dependent. If you know your goal, you can easily define your audience. However, it is important to set a goal as it’ll give a direction to your event. It will not help to organize a conference just for the sake of it. But, if you know what you are trying to achieve from your conference, you will benefit more.
3. Metrics for Performance Improvement
This is mostly valid in case of recurring events. You need to set metrics before the event takes place to evaluate the performance of your event. This will also vary based on the type of event you are organizing
4. Planning and Scheduling
Once you’ve known your audience, have a goal and know your key metrics to be evaluated, the next step is to plan and schedule. Plan your resources and schedule them based on the needs of the event. This will help you to be fully prepared well in advance. The best way to plan an event is to assign job roles to the members of the organizing team. For instance, form sub-teams that cater to security, food, decoration, venue, and facilities.
5. Set a Budget
You don’t want to overspend on your event and then repent later. Therefore, set a budget for your event and stick to it strictly. Make arrangements accordingly. This is essentially a part of planning your event.
6. Set a Timeline
Whatever the size of your event, it always helps to set a timeline. This will help you to stick to your plan. In the case of bigger events, you might need more time to organize everything. Therefore, try to space out different aspects of your plan accordingly.
7. Marketing and Promotion
When you’ve taken care of all the arrangements of your event and when all your confirmations are in place, you need to start marketing your event. Where you promote and market your event will depend on your target audience.
During this entire process, you need to consistently follow up with different stakeholders. Follow up with the organizing committee. Follow up with the outside vendors such as decoration and food. Also, follow up with the attendees to make sure they are attending the event. This gives you enough room to prepare if anything doesn’t go as planned.
Evening Bell is one of the best corporate event management companies in Kolkata, backed by a valuable experience and expertise.